Standing Out From the Competition Through Social Media
and the Website

Context and Problem Statement

Windfield is an International School located in Koh Samui that offers a unique dual-curriculum (French and Cambridge), for children from 3 to 18 years old.

In a competitive context with other international schools on the same island, it was essential to develop an attractive and dynamic website, and to implement a solid communication strategy to gain visibility among the target audience of local parents with the aim of generating new enrollments within the establishment.

ACCOMPANIMENT OBJECTIVES FOR SOCIAL MEDIA AND WEBSITE

🔸 Increase the school community
🔸 Engage and involve the community
🔸 Harmonize content and photos
🔸 Raise awareness of the school among a local target audience
🔸 Design a website that reflects the brand image and visual identity

ACTIONS IMPLEMENTED

🔸 Implementation of a social media strategy and creation of Facebook, Instagram, LinkedIn, and TikTok accounts
🔸 Creation of graphics for social media
🔸 Creation of video content for the website and social media
🔸 Advertising campaign
🔸 Creation of a responsive website, faithful to the brand image and graphic identity