Redesign a website to make it more modern, visible, and easily manageable

Context and Challenges

Dextra Group is an international company based in Thailand, specializing in engineering and construction solutions. Founded in 1983, Dextra has evolved into a global leader in several key areas: construction, industry, advanced materials, and distribution.

However, over the years, the group has faced difficulties in modernizing its website. Complex administration backends and a desire to improve user experience was our key drivers in redesigning their website. These challenges and desired goals have led to a partnership to increase organic traffic, drive lead generation and to reflect the groups brand image and modernity.

The goal was to regain a better position in search engines, offer clients a seamless user experience, and benefit from an easier-to-manage interface

.

Accompaniment Objectives

🔸 Conduct a complete redesign of the website for intuitive and responsive navigation
🔸 Optimize the back office for simplified and efficient content management
🔸 Improve natural referencing (SEO) to increase visibility and leads
🔸 Create a contemporary design reflecting Dextra’s professionalism and values
🔸 Develop its SEO positioning

Actions Implemented

🔸 Design of a mock-up for each page template
🔸 Slicing and integration of pages in responsive design
🔸 Training for back-office handling
🔸 Hosting
🔸 Marketing audit & keyword study
🔸 Site structure and navigation
🔸 SEO support
🔸 Position and performance tracking
🔸 Project management and regular communication