Development of a Digital Strategy and Content Creation

Context and Problem Statement

Casino, with over 12,000 supermarkets worldwide, is expanding its footprint in Asia to become the foremost distributor of French food products in the region. To reach and engage its primary targets—locals and expats—Casino has entrusted us to create, manage, and develop their social media presence. Our goal is to enhance their brand image, drive and increase sales, and build a strong connection with their audience.

Accompaniment objectives for Social Media and website

Develop and strengthen the brand’s presence on social media
Raise awareness of the Casino brand among local and expat audiences
Identify and collaborate with key influencers to boost visibility
Differentiate the brand from all competitors
Create compelling storytelling and unique, original, and inspiring content

Actions implemented

Implementation of a comprehensive social media strategy and creation of Facebook and Instagram accounts
Launch of an influencer marketing campaign
Activation and engagement through posts and contests
Initiation of targeted advertising campaigns
Creation and distribution of content on social media, including promotional recipe videos featuring Casino products